Continuity is key in writing copy for SEO purposes; as it can improve Google rankings.
That’s according to Karon Thackston, writing for PromotionWorld.com; who claimed that writing for website optimisation “has become a fundamental principle of seo marketing.”
In order to achieve the continuity so praised by Thackston, there are a few things writers and web masters must consider before beginning to develop a piece.
The expert claimed taking it “one step at a time” was the best way forward. She added: “Create a plan before you write pages. Where will the site visitor come from? What’s the first exposure to your site?”“If the title tag captures their attention, where will they look for more information?” she asked prospective writers. “When they click through to your web page, how will they know they are in the right place?”
These are all areas to consider before going ahead and creating the content, Thackston said. By doing this, writers and website masters can create a “clear path” for prospects.
Fellow industry expert, Kendall Allen, also recently wrote of the struggles faced by copywriters and online journalists in creating content that both adheres to journalistic policy and is well-optimised. She argued in Media Post: “The new reality of dually having to consider both editorial and search optimisation poses great internal conflict.”
