Mobile search engine optimisation (SEO) is something websites and businesses are becoming increasingly concerned with, but one expert has asked what such campaigns actually involve.Source:
According to Michael Martin of Mobile Martin, writing in a post for ClickZ, mobileSEO is a combination of tailoring sites to appear in both mobile search engines, as well as on various handsets.
Noting that there is more emphasis on location-based results in mobile search, he stresses that having a local SEO strategy is even more important in mobile strategies than in standard SEO campaigns.
Meanwhile, the way in which sites are rendered also affects a site's rank on mobile search, therefore companies must cater for the quirks of different devices in order to retain a high position.
"Mobile SEO should be a matter of increasing visibility of your website, not only in mobile search engines but on the actual mobile and often touch-enabled devices themselves," comments Mr Martin.
The arrival of Google Places has also placed greater emphasis on local results in standard searches. In a post for Search Engine Watch, Jon Schepke of SIM Partners stressed that companies may need to re-evaluate their SEO campaigns to ensure they are optimised for the local.
